Off-page
Off-page SEO refers to all the activities done outside a website to improve its search engine rankings and authority. The primary focus of off-page SEO is building high-quality backlinks from reputable websites, which signals trust and credibility to search engines. Other important aspects include social media marketing, influencer outreach, guest blogging, brand mentions, and online reputation management. Engaging in local SEO strategies like citations and Google My Business optimization also falls under off-page SEO. These efforts help increase a website’s domain authority, drive referral traffic, and improve its position in search engine results pages
