On-page
On-page SEO refers to the practice of optimizing individual web pages to improve their search engine rankings and attract organic traffic. It involves optimizing various elements such as meta titles, meta descriptions, headings, URL structure, and content quality. Proper keyword usage, internal linking, image optimization, and mobile-friendliness also play a crucial role in on-page SEO. Additionally, ensuring fast page speed, a clear site structure, and a user-friendly experience enhances both search engine visibility and user engagement. By focusing on these factors, websites can improve their relevance and authority, leading to higher rankings on search engine results pages (SERPs).